Fostering A Culture Of Giving: Building A Workplace Community Of Purpose

“Giving connects two people, the giver and the receiver, and this connection gives birth to a new sense of belonging.” -Deepak Chopra

The term “work family” is often a phrase used to describe a close-knit and supportive workplace. The sentiment is a heartwarming label intended to represent camaraderie and unity. However, beneath the surface of such terms, a genuine sense of belonging among team members requires more than just rhetoric. Building a community within your organization is an intentional process.

Your organization can cultivate a sense of belonging beyond the surface of sentimental platitudes. A healthy workplace community is achieved by focusing on actionable strategies that foster genuine connections among team members. Let’s move beyond clichés and dive into practical and real-life examples.

The Rationale

The concept of organizational community extends beyond the traditional metrics of productivity and efficiency. An organization thrives when its members are contributors and active participants. Giving within the workplace is not merely a trend but a strategic approach that recognizes the impact it can have on team dynamics, employee engagement, and overall organizational success.

The rationale behind incorporating a giving culture involves recognizing that employees are not just resources; they are the organization’s core. Fostering an environment where giving is encouraged and embedded in the organization’s culture, we pave the way for stronger bonds, heightened morale, and a collective sense of purpose. It overall drives organizational effectiveness.

The Benefit

Cultivating a giving culture within your organization has many benefits. Below is a sample of the advantages:

  • Enhanced Team Collaboration:
    Teams that actively engage in giving and supporting one another foster a culture of collaboration. This synergy leads to more effective problem-solving, innovative thinking, and a collective commitment to shared goals.
  • In Increased Employee Engagement:
    Giving opportunities, whether through volunteer programs or skill-sharing initiatives, offers employees a sense of purpose beyond their daily tasks. Engaged employees are more likely to invest their time and talents, contributing to the organization’s success.
  • Strengthened Organizational Culture:
    A culture of giving becomes a defining element of your organizational identity. It sets the foundation for a positive workplace culture that attracts and retains top talent, reinforcing its reputation as a great workplace.

As we navigate through these benefits, remember that the journey of giving is not a one-size-fits-all approach. Tailoring principles to align with your organization’s values and objectives ensures a meaningful and lasting impact.


The Application

Organizational Lead Programs:

Below are three strategies and employer best practices for building a stronger community within your organization through giving.

1. Community Volunteer Programs

Implement formal volunteer programs that allow team members to give back to the local community. Employees are five times more engaged in companies with employee volunteer programs (Samuels:2022).

EXAMPLE: Organize regularly scheduled volunteering days where employees can participate in activities such as cleaning up a local park, assisting at a food bank, or supporting a community event. This shared experience fosters a sense of teamwork and shared values.

BEST PRACTICE: Salesforce has its 1-1-1 model, where the company donates 1% of its product, 1% of its equity, and 1% of employees’ time to charitable causes. Through the Salesforce Volunteer Time Off (VTO) program, employees can take paid time off to volunteer in their communities. This benefits the community and fosters a sense of purpose and fulfillment among employees.

2. Skill-Sharing Programs

Encourage employees to share their skills and expertise through workshops or training sessions. 80% of people agreed learning new skills would make them more engaged (EduME:Markovic:2022).

EXAMPLE: If a team member excels in a particular area, such as project management or presentation skills, they can conduct a short workshop to share their knowledge with colleagues. This not only enhances the team’s skillset but also promotes a culture of learning and collaboration.

BEST PRACTICE: Google encourages its employees to participate in the g2g program (Googler-to-Googler). Employees (AKA Googlers) help their peers learn and grow outside of their core job responsibilities. This not only enhances professional development but also strengthens the collaborative culture within the company. 80% of Google’s internal training is provided through this community; services can include teaching courses, providing 1:1 mentoring, or designing learning materials.

3. Recognition and Appreciation Programs

Establish a formal recognition program that includes and encourages every employee to participate. A program that highlights team member’s contributions and celebrates their contributions on all levels. 81.9% of employees agree that recognition for their contributions improves their engagement (NectarHR.com:Cross:2023). 83.6% of employees feel that recognition affects their motivation to succeed at work (NectarHR.com:Cross:2023).

EXAMPLE: Create an award program for acknowledging employees who have gone above and beyond supporting their colleagues or contributing to the community. This not only recognizes individual efforts but also reinforces the importance of giving within the organization.

BEST PRACTICE: Microsoft and Medtronic have a robust employee recognition program called “Recognize”, where employees can earn points for various activities, including community service. These points are redeemed for various rewards, creating a positive feedback loop for giving back.


Leader-Lead Programs:

By incorporating these individual leader-focused tips, you contribute to the larger goal of building a giving culture within your organization. Leadership actions at the departmental level have a ripple effect, influencing the overall organizational culture.

1. Lead by Example

Demonstrate a culture of giving by actively participating in community service or volunteering. Your team is more likely to engage in similar activities when they see leadership leading the way.

EXAMPLE: As a leader, regularly dedicate time to volunteer activities and share these experiences with your team. This not only sets a positive example but also creates opportunities for team members to join in.

2. Foster a Culture of Gratitude

Encourage a culture of gratitude by expressing appreciation for your team’s efforts.

EXAMPLE: Regularly acknowledge and thank team members for their hard work and contributions. Consider instituting a “gratitude moment” in team meetings where individuals can express appreciation for their colleagues.

3. Facilitate Team-Building Activities with a Purpose

Plan team-building activities that also involve giving back to the community.

EXAMPLE: Instead of a traditional team-building event, organize a day of service where your team collaborates on a community project. This not only strengthens team bonds but also instills a sense of purpose and accomplishment.


The Outcome

When the principles of giving become integrated within an organization, enhanced team collaboration becomes the norm. Employees find a deeper sense of purpose by actively contributing to the organization’s success. The organizational culture becomes a defining element, attracting top talent and reinforcing the reputation of a great workplace. Establishing a giving culture is not just a means to an end—it becomes the very essence of organizational excellence.

The Conclusion

In conclusion, fostering a culture of giving within your organization is a strategic investment. Deepak Chopra’s wisdom summarizes this importance: “Giving connects two people, the giver, and the receiver, and this connection gives birth to a new sense of belonging.” Moving beyond the clichés surrounding “work family,” we embrace actionable strategies that transform sentiment into tangible connections. By actively encouraging giving, we pave the way for stronger bonds, heightened morale, and a collective sense of purpose.

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